Behind this website there is more than just flash. Beneath this website there is an idea... and ideas are all about us. About our life. Ideas stretch our universe. They flood us with that joyful feeling of making something new and different. They put us into such an electrified motion that we love being in that state. In short, when ideas take hold of us, nothing can stop us.

How do we link ideas with you? We do a lot of communication and a lot of thinking in between too.



The ideation process is all about coming up with a good idea. The key challenge, however, is knowing what constitutes a good idea. The goal of our ideation, is not lots of ideas – though from that lot we single out the best one that stands really good. Instead, the goal should be to construct the single, best solution to satisfy the needs of the target customers and, enabling client to get their outreach faster and more effective than before.



There is one belief that as soon as a problem or design work is put across by clients – we will get immediate idea. No! We think thoroughly and then decide on the best idea. That’s the difference. Sometimes, we do come up with an impromptu idea as soon as we have our first briefing with you. But mostly, we think hard and engage in all possibilities into a ‘good, strong’ idea. So for us, an idea is the output of the innovation process, not the starting point.

Why are we like this? Because it is nearly impossible to have a good solid idea before knowing what customer, job-to-be-done, segment, unmet needs, and price the idea has to address. These essential inputs are needed beforehand to execute successful ideas. The chances that any random idea will satisfactorily address all these prerequisites in our first meeting itself are miniscule.



Our ideation process works because it is built around the first brief - knowing all the customers’ needs, in advance of the ideation process. Prior to ideation, we do our ‘homework’. We try to find out and try to capture and prioritize all the customers’ needs. With all the essential information in hand, we dig in and word towards constructing a good idea.



We are passionately intent in bringing our ideas to life. Ideas that achieve fruition make us proud. But more than that we feel pride in connecting our ideas with life – ideas that help, ideas that propel a change, ideas that make you sit up and notice, ideas that make you act.



We believe that ideas have a force. They pull you to do more. Like every design agency we have our pull-force; a strong inclination towards creating graphic designs and surface designs. Our specializations are in these two spheres.


Surface design is the art of combining design sense into the surface areas such as tiles, wallpapers and such surface covering elements. With more than 5 years of extensive experience in tile industry; we have combined our knowledge and understanding into our design framework. We understand what kind of tiles are used where and which materials are involved in making them. Accordingly we create designs that are themed and also take into consideration their make – rough surface, smooth surface, matt surface or glossy surface – and include this inherent knowledge into creating their design.

We have been around this industry so long that we have even experienced its dramatic change from – “Can you put some kind of design for our tiles?” to “We want to bring out designer tiles that are fungus resistant. So the designs should be bright and have look of summer shades”. Such a huge shift from what tile industry was then and how it has so much evolved today. Having gone through all the changes, we have a good grip on the nuances of the surface design market.